Welcome to My Portfolio!

As a digital publisher and UX Designer with 10+ combined years of experience, I am a passionate about focusing on what matters most for every successful business: the user.  I’m excited to push myself to learn new tools and skills, expand my network, and break boundaries with user-centric and data-driven knowledge.

Screenshot of the John Deere E100 Lawn Tractor owner information page, featuring a header image of a person using the tractor, links for an operator's manual, parts diagram, and maintenance parts. Includes sections on registering for warranty protection, downloading the John Deere MowerPlus app, and adding a PowerGard protection plan. Bottom section promotes 'Back Yard Tips' with a button link.

Featured Project:
Owner Information

This colossal redesign project involved over 100 pages, live qualitative user research, multiple design concepts, and ongoing A/B testing after the redesign launched. My work as both a designer and publisher for this project had stellar impacts on user satisfaction and SEO rankings.

More Featured Projects

I’ve had hands on nearly all of Deere.com at some point or another after 8 years in both design and publishing roles. These featured projects give a good sense of recent achievements that bolstered both brand and user satisfaction.

Leadership Redesign

Leadership Homepage After My Redesign - Sample

UX Design & Publishing - Complete Redesign

  • Leveraged mix of old and new photography to honor John Deere’s leadership and Board of Directors, with heavy Photoshopping for consistency

  • Established templates that are easy to syndicate for 40+ languages globally

  • Designed and published home page, bio pages, and the past leadership page for USA, UK, and IE

Power Connect

John Deere Power Connect webpage with sections on virtual showroom, emerging technologies, industrial, marine commercial, and recreational stories. Includes sign-up form, service locator, and resource links at the bottom.

UX Design and Publishing | Award Winning

  • Awarded the John Deere Power Systems Vice President's Award in 2021 by Pierre Guyot

  • Shift from print (magazine-style) content to virtual-only

  • Designed to entice users to register for email notifications related to engines and drivetrain products

  • Implemented 3D Virtual Tradeshow experiences

About.Deere.com Brand Website

Collage of various activities and objects including brushing teeth, cereal, highway, writing, and preparing food with the text 'Do you know where all this comes from?' in the center.

Publishing - 30+ Pages Published Solo in New CMS

  • My biggest project to-date: Only publisher testing a new CMS for Deere and constantly providing UX/WCAG feedback to developers

  • 30+ pages built from scratch in half a year

  • Established publishing standards, documented processes, trained other publishers afterward

  • Continued to maintain the microsite after go-live

There’s Still More To See.