This project was a business-critical and urgent response to growing user interest and spreading misinformation about John Deere's electrifiation and alternative power equipment. With only a few weeks to introduce a new Renewable Energy landing page, redesign the existing Electrification page, and add an additional supplementary page for Renewable Fuels, there was no room for error.

I saw this as a great opportunity to work with and train one of my teammates on web design layout, because they had been looking for an opportunity to apply their extensive product design/review skills to the brand microsite and learn how to use Figma for mockups. It turned out to be a great way to bridge skill and understand gaps in our team, where every member was working on very different content to help repesent John Deere's brand and garner positive user engagement.

After a training session on Figma and Deere.com design standards, my teammate successfully mocked up a wireframe and we had a long session together where I was able to provide friendly critiques, tips, and generally focus on organizing content to balance the most important and relevant information first.

Together, we stepped the design concept forward to management and legal. In the meantime, I began building the mockup in CoreMedia, our CMS. This is the point in most projects with Deere where significant content and design changes come down from management. While I would normally handle all edits alone, I made sure to keep my teammate in the loop via PDF screenshots and comments through our ticketing system Workfront to show them how the design needed to continue to evolve, and what had to be scrapped entirely. I was imparting the notion that not all designs are final, and even great ideaas may not always pan out due to everchanging business needs or legal requirements.

After far more changes than is typical, due to the legal sensitivity of the topic, the pages still went live on-time for an SEM campaign to kick in, with extremely successful engagement and visits and high praise from management and leadership alike. The lessons learned from training my teammate benefitted our team long after this project concluded, allowing us to talk with the same terms and on the same level better. Additionally, the training went on to benefit a contracted worker they got weeks later, who also helped with design work moving forward.